About VASSUP

VASSUP is an interactive livestreaming and event ticketing marketplace platform built for content creators in India.

We provide the technology infrastructure that enables creators — educators, entertainers, coaches, speakers, and artists — to host exclusive, ticketed, live, interactive, streaming sessions and earn directly from their audiences. Viewers buy tickets, join the session on the scheduled date & time, watch & listen to the creator live, and, interact with their favourite creator in real time through voice, messages, and reactions.

VASSUP does not produce, direct, or curate the content of any livestream. Creators independently decide what to stream (subject to VASSUP's content and acceptable use policy), when to stream, how to price their sessions, and who their audience is. We provide the platform; creators build the experience.

Representational image of content creators

What VASSUP provides

VASSUP, as a marketplace and ticketing intermediary bundles everything a creator needs to run a profitable live session into a single platform. These include:

Stream listing and discovery — every session gets a public, SEO-indexed page with full information about the session with its own shareable link, making it easy for creators to promote across social media and for viewers to find sessions organically.
Ticketing and checkout — seat-limited, priced-by-the-creator, ticket sales with a smooth checkout flow supporting UPI, cards, net banking, and wallets.
Live streaming infrastructure — broadcast-grade, server-routed audio-video streaming that works on any modern browser, on any device, on any connection. No app download, no plugins, no special equipment.
Real-time interaction — a Raise Hand queue that lets viewers request live voice conversations with the creator, private messaging, and emoji reactions visible to the entire room. This is not a one-way broadcast — it is a two-way, interactive live experience.
Moderation and room control — creators can mute, block, or eject disruptive attendees instantly, manage the voice queue, and set room rules.
Room Mood Meter — a live sentiment gauge that helps creators read the room and adapt their session in real time.
Post-stream analytics — attendance data, engagement metrics, ratings, and reviews that help creators understand what worked and improve over time.
Billing and tax compliance — automated invoicing, GST computation, TDS/TCS handling, and detailed settlement statements so creators can focus on content instead of paperwork.
Refund processing — automated refunds for cancelled or failed streams, handled entirely by the platform with no manual intervention from the creator.

No platform in India today combines ticketing, live interactive streaming, moderation, audience analytics, and end-to-end billing and tax compliance into a single product. Creators typically need to stitch together three or four separate tools — a ticketing service, a streaming app, a payment processor, and an accountant — to do what VASSUP does out of the box.

The creator is the seller. Their fans and followers are the buyers. VASSUP is the platform that facilitates the transaction, provides the infrastructure, and handles the operational complexity on both sides.

How creators use VASSUP

Creators across a wide range of categories use VASSUP to monetise their expertise and connect with their most engaged audiences. These include:

Educators and scholars

Lectures, workshops, and interactive sessions on subjects ranging from history and philosophy to science and technology.

Entertainers and performers

Podcasting, stand-up comedy, music, storytelling, and other live performances for intimate, ticketed audiences.

Coaches and mentors

Business coaching, fitness training, career guidance, and personal development in small-group cohort formats.

Experts and consultants

Financial literacy, cybersecurity, wellness, home improvement, and other knowledge-sharing sessions with live Q&A.

Community builders

AMAs (Ask Me Anything), virtual meetups, and audience interaction sessions.

The platform is content-agnostic by design. Any legal content category is welcome, subject to our content and acceptable use policies outlined on the How It Works page.

What makes VASSUP different

'You' the creator are the star, not the platform. VASSUP doesn't own your content, doesn't take a cut of your creative output, and doesn't sit between you and your audience. You set your price, you choose your topic, you control your room. We handle the infrastructure so you can focus on your craft.

Fair, transparent pricing. No fixed commissions, no revenue share, no subscription tiers. You pay only the facilitation and usage costs and typically keep over 90% of what your ticket buyers pay.

Real interaction, not just chat. Your audience doesn't type into a void. They raise their hand, you bring them on mic, the whole room hears the conversation. It's the closest thing to a live event — from anywhere.

Built for India. INR pricing, GST-compliant invoicing, TDS/TCS handled automatically, UPI and all major Indian payment methods supported, works on any browser and any connection. No app store gatekeeping.